From Good to Great, what really makes outstanding performances?

From Good to Great, what really makes outstanding performances?


A bit over a year ago, as I went through From Good to Great for Jim Collins, I was inspired by the topic to research more of what makes outstanding performances, the book talks to CEOs about building resilient companies, finding the hedgehog concept of their companies and flow in greatness..

It did want to digest the concept on a deeper level..

It turned out that what really makes great performance in life and in business is the truth..

Is passion..

Is the genuine expression of who you really are and what you want to make in the world..

This is perfectly described and clearly shown in this amazing performance by the beautiful Lara Fabian..

See what she says in the introduction

I truly believe its impossible to explain how to genuinely write a song something happens that I cant say with words, its like something crosses my body,  a melody comes out of me and this melody speaks, there is something magical about that, there is something that you cant explain that goes through, like a storm, like something blossoming..

She is speaking about the genius, the magical thing that takes over her existence and graduate performances like the above..

When was the last time you had been taken over by the genius?

You know, it doesnt have to be fancy, or perfect, or even socially acceptable..

It only has to be true..

Thats why this dude, nails it with true words, he is speaking shit about himself, but it doesnt matter

As he speaks the truth..

And he even get more love after it..

Do you know that the truth is also the core of the pursuit of happiness..

Rocky, couldnt stay away from what he really loves.. The stuff in the basement didnt let him..

And see how strong his statement here is:

People are capable of doing extraordinary stuff when they are most vulnerable, you know as an entrepreneur, you know this very well..

Everytime youre taking a pivot, making a new shift, calling for a new sale..

When you embrace this vulnerability for the sake of the truth you are living for, thats when great performance comes in..

Highlights from the World Bank Annual Meeting

Highlights from the World Bank Annual Meeting

I was invited to attend The World Bank/IMF Annual Meeting in Washington DC during October last year and participate in The Civil Society Policy Forum, you know me, I wouldn’t pass such an opportunity without leaving my mark so Egypreneur organized a panel discussion there entitled: Engaging Local Entrepreneurs on Solving Development Challenges, featuring, in order of the photo below, beside myself, Lana Newishy, Chris Schroeder, Hasina Kharbhih and Magdi Amin, will write more about it on Egypreneur Stories.


I arrived to Washington DC with the government shutdown thingy, I’m glad that a lot of people have blue eyes there otherwise they would say it was mine that caused the disaster – In case you are not Egyptian, Egyptians consider blue eyes, the evil eyes, so if you’ve got bluish eyes like mine you gotta live with being an envious bastard everywhere you go 🙂

Landing from London I could notice the difference in scale and availability of “real estate”, though, Washington DC was very boring for my active taste, probably because we couldn’t move around given the shutdown, but I loved the underground, It seemed the same story, same faces and expressions in Cairo, London and Washington DC. People, real people are not any different after all.

Anyway, technically speaking I was invited to represent “Civil Society” in Egypt, I branded it as Civil Society/Private Sector, given that I have a for-profit + non-profit hats, as you are in Washington DC, you gotta start doing what everyone is doing, lobbying, the first day after arriving, my hotel room hosted the first civil society lobbying session with around 5-10 of Civil Society Representatives from Palestine, India, Egypt, Zimbabwe, Tunisia, Nepal – Hopefully, the room was big enough to comfortably host us all, which I didn’t mind as long as it’s paid by the world bank.

The world bank group is a large institution that has only one client, governments of the world, and oh boy, you can smell all the criticism and attacks, even my fabulous friend and mentor Dr. Claudia Gross, sent me some materials to make sure I don’t get lured with what I’m about to see, recommending that I’d read Confessions of an Economic Hit Man, which sounded pretty attractive for my investigative taste, or call it conspiracy theories if you wish.

So, what’s the story of The World Bank?

And why is it relevant to Egyptian youth and entrepreneurs like myself?

After World War II, the war winning allies gathered at Bretton Woods and created what Wikipedia describes as: “Setting up a system of rules, institutions, and procedures to regulate the international monetary system” part of this system was creating The International Monetary Fund (IMF) and a bunch of other institutions gathered today under the umbrella of The World Bank Group, The World Bank is the biggest institution at the group and its missions was stated as provides loans to developing countries for capital programs.

But who was controlling these institutions?

“World War II devastated European and Asian economies while leaving the United States’ economy relatively unharmed. As European governments exhausted their gold reserves and borrowed to pay the United States for war materiel, the United States accumulated large gold reserves. This combination gave the United States significant political and economic power following the war.” Wikipedia:

After the war; Europe, Asia and of course the rest of the world was exhausted, yet the United States still maintained its economic power and influence, the US hosted all these meetings and had the boldest say in the creation and design of all these systems and institutions. The reason why Washington DC is the center of policy and influence in the world today is that it’s the center for all these powerful institutions with big funds and influence to mobilize, which is obviously dominated by the US government.

Since then, the reason of existence of The World Bank had been generally criticized of overloading poor countries, which was re-branded into “developing” countries with debit that the next few generations will have to pay off from their hard work, guaranteeing that poor countries will still be poor or even get poorer while rich countries who own majority shares at The World Bank would be increasing their economic and political influence over these countries.

The way the world bank functions is that it finances major government projects, usually developmental or infrastructure-oriented projects, some of these projects had been criticized by organizations that claim to be representing the people and beneficiaries of these projects, for different reasons including that these projects doesn’t take the environment into consideration and plenty of other reasons, they call these organizations the “Civil Society Organizations” or CSOs.

Also, allegations of corruption in the execution of these major projects were in the air, where monitoring organizations like The Bank Information Center (Independent Watchdog) says at some cases government officials strike deals to get projects executed by companies they own, resulted on being indirectly benefiting from these projects and accordingly caring less about the impact it creates on their people.

And you can imagine how much corruption can be built upon that, a corrupt government can indebit its own people while its officials are making tons of money through getting their affiliated companies to execute and profit from these projects, yet, among all this pressure and criticism, the World Bank seemed to take active steps towards transparency, that seems to be satisfying most pressing CSOs and monitoring organizations.

Today, you can download iPad applications that will include detailed information about projects they contracted, status of these projects and for the most part contracted entities and built quite strict guidelines on granting such contracts. You can play with some of these apps from here:

You can also check plenty of other information on the World Bank operation in Egypt from HERE, detailed list of these projects and status from HERE and also the watchdog organization (BIS) track, verify and republish these information, sample resource is here:

In the past, Civil Society organizations were overlooked in policy discussions and only had the external pressure paper to protest against The World Bank-funded projects, yet with increasing pressure, Civil Society Organizations seemed to secure more attention from the decision makers and governing bodies at these large institutions, bit by bit, The World Bank started hosting a Civil Society Policy forum in parallel with their main yearly meetings, you can check this page at The World Bank website for engagement with civil society and can even subscribe to a monthly newsletter from here.

I was surprised and quite delighted that the Chad Dobson, the Executive Director of BIS, the watchdog organization that monitors and criticizes the World Bank the most actually hosted a conversation with Civil Society representatives introduced by John, the team leader of The World Bank Civil Society Team, during the program we attended, which shows the development in the relationship between the Civil Society and The World Bank.

But still, beyond monitoring and criticism, starts an endless debate among activists and Civil Society Representatives, whether there is any actual value from engaging with such large institutions in development or it’s just a waste of time and effort, are the recent openness to host the civil society an actual realization of the importance of allowing the Civil Society a role to play or is it an effort to contain them and probably gain the loyalty of a few?

I went through these debates both in Cairo and Washington DC and I didn’t compose a final opinion yet, I only seemed to judge my next step based on the information that I have and previous experience dealing with the institution, I see that if the people can influence large institutions and direct them to serve their goals and solve their problems, that’s great, also given that Civil Society is not powerful enough to terminate the impact of The World Bank, not saying that it should, neither for the most part can permanently replace it, the government will still need this money to build Airports and conduct major projects.

The panel discussion Egypreneur organized on Engaging Local Entrepreneurs on Solving Development Challenges was seeking to explore any potential of a large institution like The World Bank group with all its arms to engage unusual entrepreneurial projects to achieve its objectives not only in reducing poverty through increasing employment but even in having unusual “entrepreneurial” development projects that the government can’t envision.

I don’t know, but it seems a bit odd to me to be speaking to an international institution about what I want my government to do, in some moments throughout the discussion I felt something is not right, as I should be having this conversation with the Minister of Investment, Finance, Youth, Development, but obviously these ultra important people don’t have time for kids like me, or the tribe of Egypreneur(s) that I belong to, as shared by fellow Civil Society representatives, their own government officials are more open to talk to them in Washington DC than at their own countries!

As I was attending one of the panel discussions with a fellow Egyptian lady, who is a program director for a human rights and economic development/monitoring institution in Cairo, who seemed to criticize an IMF Economist, who seemed to me to be only giving a direct systematic answers, this internal dispute flooded with a corny comment, stating why are we insulting an IMF economist for our own government’s lack of awareness and our own lack of ability to play influence on our own government and I suggested that the best solution out of this is to work on putting the Egyptian lady on the Chair of the Minister of Finance in 10 years or something.

Understanding how The World Bank works with hands on experience was the biggest gain from my participation, I get to understand that the whole structure of the world bank and its governing body is just the vehicle that maintains the capacities, knowledge and expertise to be driven by the 25 Executive Directors, where all the power and influence should be played, everyone at The World Bank including the president are just employees within a structure, the ones who really decide on where to take the organization are the 25 EDs supposedly representing all countries, with voting power according to the ownership of the bank assets, where obviously the US comes on top.

It was made clear to me that getting any influence around this institution can only be done through its Executive Directors especially The Executive Director representing your own government, in my case was the Kuwaiti Executive Director who represents majority of Arab countries.

Civil Society representatives were allowed a meeting with those who could make it from the 25 Execs, which showcased a great ability for diplomatic responses, except for the Swedish Exec who responded honestly on a remark on funding corrupt governments in Africa by saying: so are you suggesting that we stop funding these countries and let people die of poverty because of government corruption, is this what you want us to do?

Another thing I understood is that regardless of the scale, basic human behavior is the same, it was surprised to know that, it is an unspoken rule that the World Bank president will be American, the International Monetary Fund will be European and the MEGA group will be Australian.


My favorite and most inspiring part of the trip was listening to the speech of The World Bank president who seemed to be an honest person seeking real change and as he mentioned that some years ago he was outside these building protesting against the policies of the world bank, he stand today on top of the organization and breach reform with a new strategy with more engagement to the civil society and lighter more efficient organizational structure, god knows whether this will land in success or not, but we will see.

I also had the chance to meet with vice president of The World Bank for MENA for the second time, and I also enjoyed a nice, diplomatic response on my comment about “The World Bank going Entrepreneurial”. Though after the meeting I made very critical remarks on a specific project The World Bank executed in Egypt, that I had negative experience with, you always expect executives in large institutions to act in a way representing the brand and institution but some times you get really disappointed, I wished that my comment would really be taken as an advice to mind local entrepreneurs while executing projects landing straight from Washington DC.

More importantly, I seemed to grow my lobbying muscles on the spot as I picked up a few minutes chat with Sara Aviel, the Alternate U.S. Executive Directory, technically the person representing the highest voting power in the institution, The U.S. Government seemed not to like The World Bank enough these days and left the Executive Director position vacant, yet Sara replaces the ED and presents the U.S. government in the institution.

Of course after an introduction of having 50,000 wild Egypreneur(s) following us on Twitter from Egypt, I was directly speaking of how large institutions should pay more attention to the potential of entrepreneurs, through some seriously solid financial empowerment programs and criticizing the scope of involvement in supporting SME development in MENA by international organizations and how most of their programs in this regard is superficial and ineffective, I landed myself a few minutes of serious attention and a business card. That’s what lobbying is about.

I even made use of the business card recently as I emailed my previous posts regarding Bamyan Media’s El Mashrou3 to the U.S. Executive Director office as a form of abuse to what we were talking about months ago about empowering youth in MENA, ending up wasting 10,000,000 EGP by an amateur on a single contract, among plenty more disasters they committed, on the name of promoting entrepreneurship by a US government body, while real entrepreneurs are struggling to survive.

Transparency requires these information to be revealed and for impact to be properly assessed, previous and upcoming whistle-blowing is an effective way to guarantee that abuse of resources will not be taken lightly. This is a critical point for youth of my generation, we already paid or paying for this Aid money, we do have the right to track and direct how it is being utilized. I will probably speak more about that in upcoming posts.

Anyway, I enjoyed the company of fellow 60-something Civil Society representatives from around the globe and a fabulous Civil Society team at The World Bank HQ who managed the organization and logistics of the whole thing, and I continue being well connected with The World Bank offices in Cairo through Nehal and Eman from the communication team, who had been doing a great job bringing representatives of the civil society together in frequent meetings in the past 2 years and channeling us to the right resources within the organization for better engagement.

Whether any of this will actually pay off in a partnership between large institutions and civil society/entrepreneurs is something that I don’t really know and have still to explore…

Sponsored CSOs Group Photo #1

Group photo with Civil Society Representatives from Around The Globe with the Civil Society Team at The World Bank HQ

Talent Discovery TV Shows – Social Media Presence

Talent Discovery TV Shows – Social Media Presence

In the last 3 years with DSL connections going mainstream and increasing consumption of online video content and with YouTube being the hub for video content in the region, I interestingly tracked down some of the popular YouTube channels for number of subscribers and views, here I provide a quick comparison in numbers between some of the popular TV Shows for talent discovery in signing.

Definitely these numbers is a reflection of the success of every show, plus, I’m trying to dig deeper on the campaigns conducted as a part of every show and how much did it affect these numbers.

See you next post with more in depth analysis

Reaching Out (2) – Starting an Online Business

Hi All,

This speech had been delivered by myself July, 21, at Cairo ToastMasters club.It was my 4th speech at the competent communicator track where my objective was “How To Say It” so while preparing this speech my main emphasis was picking the right words and forming the right phases and getting away from using jargon or difficult words. This speech is supposed to be from five to seven minutes.

By the way, I’ll rewrite the content in more details and publish it and make Vlogs about it in the future, really delivering these speeches inspired me with some business ideas that I’ll be executing in the coming few months. here, on DeveloperMan and Al-Adham Web Solutions.


Last time we stated general points in reaching out to people on the internet and gave basic steps you had to follow in order to be successful in your online communication using different social networks. Let’s remember, it was “Be there, participate, engage and then personalize” Last Speech

This time, we’ll explore a new model of what’s called online businesses, where there is no physical office and business is totally being ran online by a freelancer or a team of freelancers. The same ideas apply to a company trying to expand its client-base through the internet.

This business model is found to be convenient by designers, programmers, IT professionals, writers and consultants.

There is 4 major steps that you should follow to run a successful online business.


The first obvious step in running a successful online business is to have a strong online presence, that’s a website; the idea about your business is being reflected through your website, putting a small investment on getting your website done professionally will save a lot of troubles on the long run.

Having your own domain name is essential; it’s strange seeing some people still seeking to run online businesses using a freely hosted blogs or websites, investing $10 and getting your own domain name and email, is an essential step to run a successful online business. So, present yourself professionally, chose the right domains and create the right email addresses.

I remember when I was having a “computer networks” course with participants who were elder than me, I was eighteen at this time and most of them were at their mid or late twenties. We exchanged our contact information, and I gave them my fancy email at this time which was abdo37_sk3, the next session I accidentally heard a discussion where someone was asking have you added them, not all, look at that email, what an idiot! Why should I add him!

After that, I got my emails sorted out professionally, so having your own domain and emails will not only give your audience the smell of professionalism, but will save you from being labeled as an idiot too.


It’s not hard to get a professional online presence, it’s usually very quick and affordable, the difference is made by the marketing plan this online business will utilize to reach out to people.

Having a few pages about your business, won’t be more than getting some other pages stuck on the already dense internet, if it’s not backed by a strong marketing plan. The ultimate goal from marketing an online business should be putting your website in front of interested prospects’ eyes. The most famous techniques are:

The regular PR work: building relations with other already popular sites, adding the site to business directories

Paid advertising: where you can seek to show your website to a specific group of people filtered by age, gender or location interested in something specific.

SEO or search engines optimization: is helping your website being found by prospects searching for a certain keyword that you chose to optimize the website for.


The next step would be getting the visitors involved with the site the moment they see it to ensure it won’t be just a onetime visit. The repetition of the marketing message is what will convince those visitors to become interested and finally use your services. Some tools that are being used to involve visitors with the site are:

Newsletter: Is collecting visitors’ emails and sending them regular Email updates about your business, which is being considerably replaced by the next point.

Business blogs: Where articles and updates are being posted regularly on a part of the website and the audiences get involved with that content, by commenting and interacting.

Widgets: Involving people would be by finding where they frequently are, for example if they’re using Facebook regularly why not to make a Facebook page to your business and interact with them on it, you’ll find these widget things that will help you connect your site or blog with other famous networks where it’ll be much more easier for people to involve with you.


Congratulations, you’re now winning projects, and people are asking you to get their projects done. There is a lot of online communication and project management tools that will help you manage your projects effectively, starting from an IM and VoIP service like Skype, through which you can chat and talk with your clients to full project management tools and client management applications, where the client can check all the information about his project on a certain part of your website.


Through these four steps professional presentation, seeking the right audience, involving and engaging visitors and getting them interested in your service and finally managing the projects and the client communication the right way.

We could now, congratulate you on joining the league of successful online entrepreneurs.


– Abdo

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