Reaching Out (2) – Starting an Online Business

Hi All,

This speech had been delivered by myself July, 21, at Cairo ToastMasters club.It was my 4th speech at the competent communicator track where my objective was “How To Say It” so while preparing this speech my main emphasis was picking the right words and forming the right phases and getting away from using jargon or difficult words. This speech is supposed to be from five to seven minutes.

By the way, I’ll rewrite the content in more details and publish it and make Vlogs about it in the future, really delivering these speeches inspired me with some business ideas that I’ll be executing in the coming few months. here, on DeveloperMan and Al-Adham Web Solutions.


Last time we stated general points in reaching out to people on the internet and gave basic steps you had to follow in order to be successful in your online communication using different social networks. Let’s remember, it was “Be there, participate, engage and then personalize” Last Speech

This time, we’ll explore a new model of what’s called online businesses, where there is no physical office and business is totally being ran online by a freelancer or a team of freelancers. The same ideas apply to a company trying to expand its client-base through the internet.

This business model is found to be convenient by designers, programmers, IT professionals, writers and consultants.

There is 4 major steps that you should follow to run a successful online business.


The first obvious step in running a successful online business is to have a strong online presence, that’s a website; the idea about your business is being reflected through your website, putting a small investment on getting your website done professionally will save a lot of troubles on the long run.

Having your own domain name is essential; it’s strange seeing some people still seeking to run online businesses using a freely hosted blogs or websites, investing $10 and getting your own domain name and email, is an essential step to run a successful online business. So, present yourself professionally, chose the right domains and create the right email addresses.

I remember when I was having a “computer networks” course with participants who were elder than me, I was eighteen at this time and most of them were at their mid or late twenties. We exchanged our contact information, and I gave them my fancy email at this time which was abdo37_sk3, the next session I accidentally heard a discussion where someone was asking have you added them, not all, look at that email, what an idiot! Why should I add him!

After that, I got my emails sorted out professionally, so having your own domain and emails will not only give your audience the smell of professionalism, but will save you from being labeled as an idiot too.


It’s not hard to get a professional online presence, it’s usually very quick and affordable, the difference is made by the marketing plan this online business will utilize to reach out to people.

Having a few pages about your business, won’t be more than getting some other pages stuck on the already dense internet, if it’s not backed by a strong marketing plan. The ultimate goal from marketing an online business should be putting your website in front of interested prospects’ eyes. The most famous techniques are:

The regular PR work: building relations with other already popular sites, adding the site to business directories

Paid advertising: where you can seek to show your website to a specific group of people filtered by age, gender or location interested in something specific.

SEO or search engines optimization: is helping your website being found by prospects searching for a certain keyword that you chose to optimize the website for.


The next step would be getting the visitors involved with the site the moment they see it to ensure it won’t be just a onetime visit. The repetition of the marketing message is what will convince those visitors to become interested and finally use your services. Some tools that are being used to involve visitors with the site are:

Newsletter: Is collecting visitors’ emails and sending them regular Email updates about your business, which is being considerably replaced by the next point.

Business blogs: Where articles and updates are being posted regularly on a part of the website and the audiences get involved with that content, by commenting and interacting.

Widgets: Involving people would be by finding where they frequently are, for example if they’re using Facebook regularly why not to make a Facebook page to your business and interact with them on it, you’ll find these widget things that will help you connect your site or blog with other famous networks where it’ll be much more easier for people to involve with you.


Congratulations, you’re now winning projects, and people are asking you to get their projects done. There is a lot of online communication and project management tools that will help you manage your projects effectively, starting from an IM and VoIP service like Skype, through which you can chat and talk with your clients to full project management tools and client management applications, where the client can check all the information about his project on a certain part of your website.


Through these four steps professional presentation, seeking the right audience, involving and engaging visitors and getting them interested in your service and finally managing the projects and the client communication the right way.

We could now, congratulate you on joining the league of successful online entrepreneurs.


– Abdo

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Reaching Out – Online Networking

Hi Everyone,

This is a speech I delivered at Cairo ToastMasters club June, 23 2009. The speech title had been “reaching out” and it was my 3rd speech at the competent communicator track, where the speech’s objective is “get to the point”.

So getting to the point here, the general purpose of the speech had been to make the audience aware of the fundamentals of networking and internet marketing. The specific purpose was to encourage the audience to effectively utilize social networks in their daily life, whether for expressing their political opinions, marketing their businesses or positioning themselves as competent professionals in their fields.

Notice that writing for a speech is different that writing an article and the style – in my case – is going according to the requirements in the project’s manual.


Since the beginning of mankind and formation of communities, people were seeking to reach out to others. The criteria that made some people more powerful than the rest was their ability to reach out to the public and spread their ideas, winning people’s trust and taking the lead in forming the identity of their communities.

No one can deny that the internet is the largest community ever known to mankind, and these principles does apply to the internet. Let’s take a look to some practical incidents that recently proved that. The Iranian elections, wasn’t the protests first reported on Twitter before even the mainstream media know about it.

War on Gaza, when the Israeli Army denied the western media from entering Gaza during the massacres, wasn’t these massacres reported Live! on YouTube, Facebook and other social networks? Not getting so far away from Egypt, the 6th of April movement in Egypt, wasn’t it started on Facebook and created one of the most politically striking movements by the Egyptian youth?

Let me tell you something very recent and I attended it myself, the white house was managing a chat room using Acrobat Connect with average 400 participant during Obama’s speech in Cairo, and that chat room was marketed via Facebook Ads. Plus, during the speech if you were on YouTube, you’d notice that upper banner with a link to the Live! speech.

Let’s see how sxephil a 23 years old guy, was able to have more than 400,000 subscribers on YouTube, and how his content usually reach more than 1 Million viewer per week. Also, through the internet people build their full time freelancing career, and ecommerce businesses is being started everyday.

All these incidents and more prove the importance of the internet as an effective marketing tool, and does prove to us that the investment that we’ll make to explore how to effectively utilize social media for spreading our ideas is really worthy.

We’ll go through 4 main steps we should all do in order to effectively use social media to achieve our goals:

Be There

Being on social networks is free, quick and easy. Creating an account in the networks that’s relevant to the one’s interests is the first step for anyone planning to effectively utilize the power of the internet to pursue his/her goals.


Joining doesn’t mean a lot, if you’re not planning to participate with quality content that’s relevant to your network’s interests. Since you’re there it’s an investment of time and effort you put to produce quality content, from your own ideas and inspirations.

As content is king; the quality of your content will determine how far you’ll reach within the community.


Producing your own content, will usually result in being anxious for people to read and interact with your content. That might result in spamming people with content they’re not interested in. So the solution to that is to engage with the community, read their content and interact, your content will be most likely to be noticed.

Example of that, is replying to a popular YouTube video with a relevant reply, commenting on Facebook status messages .etc


People will always be touched by genuine individuals and content, so going all the way to marketing might result in being impersonal in communication, while in actuality, you’re supposed to maintain a personal touch in all your content and interactions as people either buy or get convinced by people who they have some kind of emotioal connection with.


The internet provides a valuable framework, if smartly utilized, it can enormously help you achieve your personal, professional or business goals.

Thanks everyone and happy networking.

– Abdo

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